Don't launch a brand name
you'll have to rip up in 12 months.
For AUD $29, CheckBrand scans ASIC, the ABN register, IP Australia trademarks, domains, social handles, SEO collision and market distinctiveness — including sound-alike and look-alike variants — and delivers a 9-page PDF risk report in 60 minutes.
Brand Risk Report
"Story Insights"
- ASICIdentical name registered
- Trademark (Class 35)Registered & protected
- ABNActive conflict found
- Domain .com.auTaken by competitor
- Social @storyinsightsTaken everywhere
- SEOExtreme collision (Meta/Instagram)
- DistinctivenessGeneric — low recall
Recommendation: Do not proceed.
Forced rebrand within 12 months is likely. Pivot to a more distinctive name.
60 min
Average delivery, straight to your inbox.
8 sources
ASIC, ABN, IP Australia, domains, social, SEO, market.
$29
Flat. No subscriptions, no hidden costs.
What you get
Eight risk pillars. One clear verdict.
Sure, you could spend a Saturday searching all of these yourself — or get a single, succinct report in 60 minutes for less than a tank of fuel.
ASIC registration
Identical and near-identical company name conflicts in the ASIC register.
ABN & trading names
Active ABNs and trading names that could create passing-off risk.
Trademarks (IP Australia)
Registered & pending marks across the relevant classes, plus phonetic matches.
Domains
Availability of .com.au, .com and the variants customers actually type.
Social handles
Instagram, Facebook, X, YouTube, TikTok and the look-alikes already in use.
SEO & search collision
Whether you can realistically rank for your own name on Google.
Market distinctiveness
How memorable, protectable and ownable the name actually is.
Overall verdict
Proceed, Pivot or Protect — a single, plain-English recommendation.
How it works
From name to verdict in 60 minutes.
01
Tell us the name
Pop in the brand name you're considering and the email to send the report to.
02
Pay $29 securely
One-time payment via Stripe. No accounts, no subscriptions.
03
Get your 9-page PDF
Delivered to your inbox in 60 minutes with a clear Proceed / Pivot / Protect verdict.
Brand Risk Report
One report. One price. No nasty surprises.
- 9-page PDF covering 8 risk pillars
- Includes sound-alike & look-alike variants
- Plain-English Proceed / Pivot / Protect verdict
- Delivered within 60 minutes to your inbox
- Sources cited: ASIC, ABR, IP Australia, WHOIS, SEMRush
Common questions
What exactly do I get for $29?⌄
A 9-page PDF report assessing your chosen brand name across 8 pillars — ASIC, ABN, trademarks, domains, social handles, SEO collision, market distinctiveness and an overall verdict — including sound-alike and look-alike variants.
How fast is it really?⌄
Most reports land in your inbox within 60 minutes of payment. If something takes longer, we'll email you to let you know.
Is this legal advice?⌄
No. CheckBrand is an indication of risk based on publicly available data. For a binding legal opinion (e.g. trademark clearance), engage an IP lawyer.
Can I check more than one name?⌄
Yes — each name is its own report. Many customers shortlist 2–3 and order them together.
What if my report shows high risk?⌄
Then $29 just saved you the cost of a rebrand. The report explains exactly which pillars are blocking and suggests directions to pivot.